An end-to-end data platform that lifted volumes 10%+.
We built eZone Group’s data warehouse and pipelines from the ground up on Databricks, mapped 25 years of intricate e-commerce logic into it — then turned that trusted data into churn modelling and targeted acquisition that grew the business.
Built end to end — and native to their Azure environment.
We designed and built eZone Group’s data warehouse and its ELT pipelines end to end. Because the business already operated in Azure, we selected Databricks as the strategically optimal solution — it migrated cleanly into the existing environment and sat naturally on top of the client’s blob storage. We then mapped the company’s complex business logic into the warehouse and integrated additional sources, including invoices from multiple carriers.
Every source — operational systems, commercial data and carrier invoices — lands in the client's existing Azure blob storage, is processed through Databricks ELT, and is modelled into a warehouse where 25 years of business logic lives as clean, queryable tables.
Carrier invoices arrived as scanned PDFs. We built extraction that pulls the figures off the page and structures them into clean, queryable tables — so invoice data joins the rest of the warehouse instead of sitting in a filing cabinet.
From trusted data to a plan for where to grow.
With trusted data in place, we shifted focus to where the business could make the most advantageous gains. We segmented shipping volumes by customer behaviour and analysed the full lifecycle — acquisition, conversion, retention and win-back. The analysis surfaced a clear opportunity: several markets were underperforming on conversion.
Volumes segmented by customer behaviour across the full lifecycle. Conversion stood out as the weak link in several markets — the clearest lever for growth.
A churn prediction model to retain existing customers, plus targeted acquisition offers to convert first-time shippers — together driving more first-time shippers and higher overall volumes.
Material growth — and a partnership that continues.
The impact was material. The campaigns and modelling work drove a measurable increase in first-time shippers and lifted overall volumes by at least 10%. The engagement is ongoing, and we continue to partner with eZone Group to build on these results.
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